ALHAJA Dinner in Lisbon

To mark Alhaja’s debut in Portugal, a multi-layered activation strategy was developed across Lisbon, combining a series of activations aimed at building awareness, anticipation and engagement while connecting the brand with the city’s fashion and creative community. To build anticipation ahead of the launch, a teaser campaign was rolled out across the city, followed by the opening of a temporary pop-up at Disco Wheel, curated to reflect the brand’s identity. Alongside the spatial concept, the activation included a press breakfast, an intimate dinner, and a carefully developed guest experience and gifting strategy, creating multiple touchpoints for discovery and engagement. The wider activation generated media coverage across several fashion, lifestyle and business publications, reinforcing Alhaja’s arrival in Lisbon.