CUERPO Pop-Up Opening

For Cuerpo’s opening in Lisbon, we developed a focused PR and guest experience strategy designed to introduce the concept store to the local market. Bringing together a curated group of editors, creatives and tastemakers, the activation invited guests to discover Cuerpo’s carefully curated world of beauty and wellness. Founded by Lucia Picasso, Cuerpo approached wellbeing through a holistic lens, spanning skincare, haircare, body care, sexual wellness, fitness and mental health. Showcasing brands such as Rowse, Salt & Stone, Orris and Wonder Valley, the pop-up was conceived as a space for discovery, with a minimalist environment designed to place the brands and products at the centre of the experience.