OPAR Opening of Alegria Store

To mark the opening of Opar Perfumes’ second Lisbon boutique, located on Rua da Alegria, just steps from Avenida da Liberdade, we produced an intimate event celebrating the launch of the brand’s first signature fragrances: Maresia and Veraneio. Opar is a perfumery concept centred around creating personalised fragrances through one-to-one sessions with a professional perfumer.. A curated guest list of media, creators and friends of the brand was invited to discover the new space and experience the fragrances, inspired by Portugal’s coastline, landscapes and natural beauty. Through PR, guest relations and event production, the launch introduced a new chapter for Opar Perfumes, bringing together its growing community to celebrate the evolution of the brand.