ELEVENTY Opening Press Breakfast

To introduce Eleventy Milano’s new flagship store in Lisbon, located within the historic Diário de Notícias building, we hosted an exclusive press breakfast for journalists and editors from Portugal’s leading media outlets. The event marked the opening of the store’s café, inaugurated with a breakfast curated by Diogo Noronha Studio, and offered guests a first look at the new space and Eleventy’s latest collections. Journalists were then invited on a guided tour led by an art history specialist, exploring the building’s heritage and the remarkable frescoes created by Almada Negreiros in 1939. Combining culture and storytelling, the event provided a thoughtful introduction to the brand’s arrival in Lisbon. The opening and the brand were featured across several media outlets, including Time Out Lisboa, Observador, Design Hunger and Máxima.