ELEVENTY Flagship-Store Opening Cocktail

For the opening of Eleventy Milano’s flagship store in Lisbon, we delivered creative direction, production, and PR, shaping an intimate yet strategic cocktail evening to mark the brand’s arrival in Portugal. Set within the former Diário de Notícias headquarters, the space is distinguished by a rare 1939 fresco by Almada Negreiros, which became a central cultural anchor for the event. The opening brought together a curated guest list, with music by Dexter and Chima Isaaro for the evening. Cocktails and sophisticated finger food, inspired by Italian culinary traditions, were developed by Diogo Noronha Studio, reinforcing the brand’s heritage through taste and atmosphere. The invitation was specially commissioned to artist Ana Paganini, extending the project’s narrative into a collectible, art-led touchpoint aligned with Eleventy Milano’s values of craftsmanship and contemporary elegance. The opening and the brand were highlighted across several media outlets, including Time Out Lisboa, Observador, Design Hunger, Máxima, among others.