MÁXIMA MAGAZINE Party at Brotéria

To mark the 38th anniversary of Máxima magazine and the launch of its latest print issue, we developed the full creative concept and direction for an evening celebrating ten women recognized in the Geração Máxima 2026 edition.

Hosted at Brotéria, in Lisbon, the event was conceived as a complete creative experience, with every element developed around the magazine’s identity and the women at its heart.

From the overall concept and visual direction to the event’s atmosphere and guest experience, we brought together different creative disciplines. The awards were developed in collaboration with Juliana Bezerra Jewellery, resulting in a bespoke series of silver pieces. The Food & Beverage concept and menu were created in collaboration with Diogo Noronha Studio, extending the creative direction to the gastronomic experience.

A project encompassing concept development, creative direction and event production, bringing together design, gastronomy and storytelling to celebrate Máxima’s 38-year history and the women shaping its next chapter.