ALHAJA Pop-Up Store

To mark Alhaja’s arrival in Portugal, The Communication Studio developed the brand’s first pop-up in Lisbon, creating a space that reflected its universe while introducing it to the local fashion community. From location scouting and creative direction to production and PR, every detail was carefully considered to ensure a cohesive brand experience. The opening was marked by an intimate press breakfast with a selection of editors and tastemakers, while an ongoing PR strategy secured editorial coverage across leading fashion and lifestyle publications, establishing Alhaja’s presence in the Portuguese market.