ZIPPY Launching of the Collaboration with Graça Paz

An experience conceived and delivered by The Communication Studio for the launch of the new Zippy x Graça Paz collection, designed with children at its core. The project unfolded as a full afternoon of creative and playful activities, inviting children to participate in a music workshop with singer Mallu Magalhães, paint alongside artist Graça Paz, and create their own bead necklaces, fostering hands-on expression and meaningful interaction throughout the experience. A bespoke children’s menu was developed by Studio Diogo Noronha, reimagining classic kids’ snacks through a healthier, ingredient-led approach. The result was a thoughtful and immersive launch that translated the spirit of the collection into a joyful, participatory environment, balancing brand storytelling with genuine engagement for both children and families. The event and the collaboration generated press coverage in the weeks that followed: NiT, Design Hunger, Máxima, Lemon, and more.